Shiseido – Overview
His mission was to “add richness and colour to people’s lives via beauty.” He launched the Miss Shiseido programme, which promoted the Shiseido way of life throughout Japan and underlined the active role of ladies in Japanese society. Authenticity, progress and a global mindset drove Arinobu’s vision for the Shiseido enterprise a vision carried by his son Shinzo Fukuhara, who became the company’s very first president in 1915. Given that mascara has a tendency to clump when you re-apply it, some experts recommend avoiding repeated mascara applications. Use it to hold your eyelashes separated and give them a lengthening boost...
