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Coca-cola Contour Bottle Celebrates Its Centenary Design Story

It was introduced in the late 1980s as a competitor to Gatorade. According to Bloomberg, Powerade and Gatorade account for extra than 90 percent of the U.S. sports-drink marketplace. Smartwater was bought as part of Coca-Cola’s 2007 acquisition of Glacéau for extra than $4 billion. Right here are two populist organizations linked by logos and, for a brief spell at least, by solution design. During Globe War II, US forces drank an alleged 5 billion bottles of Coke, shipped – so the drinks enterprise promised – to any theatre of war at a fixed value of five cents a pop....